Soothe & Smooth Campaign
As part of Luma & Leaf’s product debut for "Soothe & Smooth," I led the visual direction of a campaign inspired by the brand’s new 2025 slogan, "Rooted in Radiance." The creative concept centered around evoking the feeling of walking through a flourishing garden, aligning with the product’s calming and rejuvenating qualities. To bring this vision to life, I incorporated lush floral elements and elegant, organic patterns, creating a radiant, nature-infused feel. Scroll down to view sample layouts and creative executions.
Recognition:
Bigeye Agency
